THE-FACE-ONLY is a unique non-invasive cosmetology space designed in an open-space format. The St. Petersburg location is one of the franchise outlets. Working with a large network is undoubtedly an exciting experience, but it also imposes certain creative constraints: we must balance the franchisee’s specific requests with strict adherence to the master brand guidelines set by the head office in Moscow.
Content creation for THE-FACE-ONLY cosmetology clinic
- Build a repository of engaging, high-quality photo and video content for the St. Petersburg branch of the network.
- Create a content plan that complies with the Moscow head office’s stringent requirements.
- Execute an on-site event reportage shoot.
Project goals
- We executed over five professional shoots with a videographer, each lasting 3−4 hours (previously, the St. Petersburg branch relied on phone footage by administrators, which didn’t meet the head office’s standards).
- We filmed a variety of scenes: the clinic’s interior, live procedures, specialist portraits, lifestyle content, and even dynamic Reels the studio owner was eager to feature.
- We crafted a two-month content plan: visuals grounded in the brand book and Moscow team examples, yet tailored to the local character and architecture of the St. Petersburg clinic.
Solutions
The clinic received:
- A library of visual content: photos and videos for Reels and stories.
- High-quality materials approved by the head office.
- Ready-to-publish videos fully optimized for Instagram and other platforms.
- Portraits of specialists that reinforce brand trust.
- Post and story designs for two months of active posting.
RESULTS
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In a brief consultation, we’ll identify the best strategy to achieve your goals, outline the project timeline, and then provide a detailed estimate along with a description of the services we can deliver under our collaboration.
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